Social Media and New Paradigm of the Global Public Sphere Between Information and Influence

Kristina Komnenovikj

doi:10.65921/fmt11s26

Authors

Kristina Komnenovikj Faculty of Tourism and Business Logistics, Goce Delcev University, Stip, North Macedonia Author

DOI:

https://doi.org/10.65921/fmt11s26

Keywords:

information dissemination, digital communication, public opinion, global interaction

Abstract

This paper examines the impact of social media on contemporary communication in comparison with traditional channels. The main objective is to analyze the advantages and disadvantages of social media, as well as their role in the rapid dissemination of information and the formation of public opinion. The research includes an analysis of relevant literature and survey data, confirming that social media enhance communication.

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