Fostering Sustainable Business Growth: Evidence from Digital Marketing Adoption, Access to Finance and Government Support
DOI:
https://doi.org/10.65921/bv4z6e74Keywords:
Digital Marketing Adoption, Access to Finance, Government Support, Sustainable Business Growth, Small Business OwnersAbstract
Small business owners used to face challenges due to limited digital capabilities, constraint access to capital and inconsistent government support. The aim of the study is to investigate the influence of digital marketing adoption, access to finance and Government support on sustainable business growth among small business owners, grounded by the Resource-Based View (RBV). Total 200 respondents who have small businesses related to retail and trade businesses are included in this study from Delhi. Five Likert Scale or questionnaire was used for the study and it is analysed by using structural equation modelling in jamovi software. The findings of the study revealed that all the antecedents such as digital marketing adoption, access to finance and government support have a statistically significant positive effect on sustainable business growth. From this study it is noticed that sustainable business growth has multiple factors which are responsible factors for the development of business.
Downloads
References
Ahmed, A. A., & Muhammad, R. A. (2021). A Beginners Review of Jamovi Statistical Software for Economic Research. 6(1).
Andika, A., Jennifer, J., Huang, J. C., & Sebastian, J. C. (2021). Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises. Jurnal Manajemen Bisnis, 18(3), 308–328. https://doi.org/10.38043/jmb.v18i3.3173 DOI: https://doi.org/10.38043/jmb.v18i3.3173
Applied Computer Science. (n.d.). Retrieved August 30, 2026, from https://ph.pollub.pl/index.php/acs/index
Home | Ministry of Micro, Small & Medium Enterprises. (n.d.). Retrieved August 30, 2026, from https://xn--i1bn6adp9emg4dcbcajdeflxp1gua1n7bt10abief.xn--11b7cb3a6a.xn--h2brj9c/
Iheanachor, N. (2023). The sustainability challenge: Developing strategic advantage. In Sustainable and Responsible Business in Africa: Studies in Ethical Leadership. https://doi.org/10.1007/978-3-031-35972-9_4 DOI: https://doi.org/10.1007/978-3-031-35972-9_4
Jiang, Y., Tang, L., & Huang, C. (2023). Does environmental regulation improve firms’ export product quality? Empirical evidence based on China’s key regional air pollution and control policy. In Journal of Cleaner Production (Vol. 433). https://doi.org/10.1016/j.jclepro.2023.139822 DOI: https://doi.org/10.1016/j.jclepro.2023.139822
Nesterenko, V., Miskiewicz, R., & Abazov, R. (2023). MARKETING COMMUNICATIONS IN THE ERA OF DIGITAL TRANSFORMATION. In Virtual Economics (Vol. 6, Issue 1, pp. 57–70). https://doi.org/10.34021/VE.2023.06.01(4) DOI: https://doi.org/10.34021/ve.2023.06.01(4)
Ngwu, F., Nwuke, O., & Agu, E. (2023). Opportunities, challenges, and risks: The African business environment. In Sustainable and Responsible Business in Africa: Studies in Ethical Leadership. https://doi.org/10.1007/978-3-031-35972-9_2 DOI: https://doi.org/10.1007/978-3-031-35972-9_2
Potluri, R. M., Lee, J. W., Khan, S. R., & Vali, S. M. (2012). Challenges and Opportunities of Small Business Management and Start-Ups in India., Vol.10, No.7, Pp.5-11. https://doi.org/10.15722/jds.10.7.201207.5 DOI: https://doi.org/10.15722/jds.10.7.201207.5
Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view—Jay B. Barney, 2001. (n.d.). Retrieved August 30, 2026, from https://journals.sagepub.com/doi/abs/10.1177/014920630102700602
Roja, M. P., Agarwal, S., More, A. B., Bogeshwaran, K., Nagarajan, A., & Manikandan, S. (2023). Intelligent business sustainability on marketing system. In Data-Driven Decision Making for Long-Term Business Success. https://doi.org/10.4018/979-8-3693-2193-5.ch011 DOI: https://doi.org/10.4018/979-8-3693-2193-5.ch011
Saxena, C., Khatri, B., & Khan, S. A. (2023). Factors hindering women entrepreneurs’ access to institutional finance: An empirical study from the banker perspective. In Fostering Global Entrepreneurship Through Business Model Innovation. https://doi.org/10.4018/978-1-6684-6975-0.ch004 DOI: https://doi.org/10.4018/978-1-6684-6975-0.ch004
Shukor, S. F. A., Ghazali, F., Ismon, N. Y., & Isa, A. (2023). Regulating fair competition toward sustainable development goals. In Regulating Fair Competition Toward Sustainable Development Goals. https://doi.org/10.4018/9798369303900 DOI: https://doi.org/10.4018/979-8-3693-0390-0
Singh, S., Suman Rajest, S., Hadoussa, S., Obaid, A. J., & Regin, R. (2023). Data-driven decision making for long-term business success. In Data-Driven Decision Making for Long-Term Business Success. https://doi.org/10.4018/979-8-3693-2193-5 DOI: https://doi.org/10.4018/979-8-3693-2193-5
Small business criteria in india—Google Search. (n.d.). Retrieved August 30, 2026, from https://www.google.com/search?q=small+business+criteria+in+india&sca_esv=00bec31ec014c545&sxsrf=APpeQnuHZjAltHURkAK2fFH3HWjWoLbogw%3A1788077353228&ei=KeWTaoPDDeyV4-EP0-LtmAs&biw=1366&bih=641&uact=5&oq=small+business+criteria+in+india&gs_lp=Egxnd3Mtd2l6LXNlcnAiIHNtYWxsIGJ1c2luZXNzIGNyaXRlcmlhIGluIGluZGlhMgYQABgHGB5IzvIIUPk7WPvxCHAIeAGQAQCYAasDoAHXGKoBCTAuMy42LjIuMbgBA8gBAPgBAZgCDKAC0gjCAgoQABhHGNYEGLADwgINEAAYgAQYigUYQxiwA8ICDhAAGOQCGNYEGLAD2AEBwgIXEC4Y3AYYuAYY2gYY2AIYyAMYsAPYAQHCAgcQIxiwAhgnwgIHEAAYgAQYDcICCBAAGAgYBxgewgIGEAAYHhgNmAMAiAYBkAYRugYGCAEQARgJkgcFNy4zLjKgB6g3sgcFMC4zLjK4B-kHwgcJMC40LjMuNC4xyAdxgAgB&sclient=gws-wiz-serp
Songling, Y., Ishtiaq, M., Anwar, M., & Ahmed, H. (2018). The Role of Government Support in Sustainable Competitive Position and Firm Performance. Sustainability, 10(10), 3495. https://doi.org/10.3390/su10103495 DOI: https://doi.org/10.3390/su10103495
Wang, J., & Li, B. (2018). Governance and Finance: Availability of Community and Social Development Infrastructures in Rural China. In Asia and the Pacific Policy Studies (Vol. 5, Issue 1, pp. 4–17). https://doi.org/10.1002/app5.216 DOI: https://doi.org/10.1002/app5.216
Published
Data Availability Statement
If data requires then it will be provided
Issue
Section
License
Copyright (c) 2026 Uma Barman (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
All articles published in Academos Journal are licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). This license allows others to share, copy, distribute, and adapt the work for any purpose, even commercially, provided the original author(s) and source are properly credited.
Authors retain copyright of their articles, and full publishing rights are granted to the journal.
